COLLECTION OF INFORMATION
We may collect the following kinds of information when you use the Services:
Information you provide directly to us. For certain activities, such as when you register, use our Services, subscribe to our alerts, or contact us directly, we may collect some or all of the following types of information:
- Contact information, such as your full name, email address, mobile phone number, and address;
- Other identifying information including your social security number;
- Username and password;
- Payment information, such as your insurance identification and group numbers, health plan, insurance card, credit card number, expiration date, and credit card security code;
- For health care providers, information about your employment, such as your job title, practice area, primary specialty, and medical license status, gender, date of birth, languages spoken, educational background, address,photograph, social security number, Tax ID, NPI number, professional license information and bank account information;
- Your location;
- Images or videos provided by you, including ay metadata attached to such files;
- For health care providers, information about your employment, such as your job title, practice area, primary specialty, and medical license status, gender, date of birth, languages spoken, educational background, address, photograph, social security number, Tax ID, NPI number, professional license information and bank account information;
- Personal health information, including information about your health condition, previous treatments, general health, and health insurance; and
- Any other information you provide to us.
We may combine such information with information we already have about you.
Information we collect automatically. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, device and advertising identifiers, browser type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, information about the links you click and pages you view within the Services, and other standard server log information. We may also collect certain location information when you use our Services, such as your computer’s IP address, your mobile device’s GPS signal, orinformation about nearby WiFi access points and cell towers.
We may also collect technical data to address and fix technical problems and improve our Services, including the memory state of your device when a system or app crash occurs while using our Services. Your device or browser settings may permit you to control the collection of this technical data. This data may include parts of a document you were using when a problem occurred, or the contents of your communications. By using the Services, you are consenting to the collection of this technical data.
We may also receive information about you from other sources, including through third-party services and organizations. We may combine our first-party data, suchas your email address or name, with third-party data from other sources and use this to contact you (e.g. through direct mail).For example, if you access third-party services, such as Facebook, Google, or Twitter, through the Services to loginto the Services or to share information about your experience on the Services with others, we may collect information from these third-party services.
USE OF INFORMATION
We generally use the information we collect online to:
- Provide and improve the Services;
- Contact you;
- Fulfill your requests for products, services, and information;
- Send you information about additional clinical services or general wellness from us or on behalf of our affiliates and trusted third-party partners;
- Analyze the use of the Services and user data to understand and improve the Services;
- Customize the content you see when you use the Services;
- Conduct research using your information, which may be subject to your separate written authorization;
- Prevent potentially prohibited or illegal activities
- For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
SHARING OF INFORMATION
We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.
- Healthcare providers, insurance companies, and other healthcare-related entities.We may share your information with other health care providers, laboratories, government agencies, insurance companies, and other entities relevant to providing you with treatment options and support.
- Authorized third-party vendors and service providers. We may share your information with third-party vendors and service-providers that help us with specialized services, including billing, payment processing, customer service, email deployment, business analytics, marketing (including but not limited to advertising, attribution, deep-linking, direct-mail, mobile marketing, optimization and retargeting), performance monitoring, hosting, and data processing. These third-party vendors and service providers may not use your information for purposes other than those related to the services they are providing to us.
- Research partners. We may share your information with our research partners to conduct health-related research; such sharing may be subject to your separate written authorization.
- Corporate affiliates. We may share your information with our corporate affiliates that are subject to this policy
- Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
- Legal purposes. We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, health, safety, and security of Hooman Melamed, our affiliates, users, or the public. If we are legally compelled to disclose information about you to a third party, we will attempt to notify you by sending an email to the email address in our records unless doing so would violate the law or unless you have not provided your email address to us.
- With your consent or at your direction. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent or direction.
If you access third-party services, such as Facebook, Google, or Twitter, through the Services to login to the Services or to share information about your experience on the Services with others, these third-party services may be able tocollect information about you, including information about your activity on the Site, and they may notify your connections on the third-party services about youruse of the Site, in accordance with their own privacy policies.
If you choose to engage in public activities on the Site or third party sites that welink to, you should be aware that any information you share there can be read, collected, or used by other users of these areas. You should use caution in disclosing personal information while participating in these areas. We are not responsible for the information you choose to submit in these public areas
Information you submit may be received, maintained, or transmitted on our systems or those of contractors, third parties, or affiliates, including offshore or overseas locations.
We use reasonable measures to help protect information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. You should understand that no data storage system or transmission of data over the Internetor any other public network can be guaranteed to be completely secure. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.
You may request that we delete your personal information by calling us at 424-21-SPINE or by mail at 9777 Wilshire Blvd. Suite #808, Beverly Hills, CA 90212. We will use commercially reasonable efforts to delete your information.
You may be able to refuse or disable cookies by adjusting your web browser settings. Because each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section). Please note that you may need to take additional steps to refuse or disable Local Shared Objects and similar technologies. For example, Local Shared Objects can be controlled through the instructions on Adobe’s Setting Manager page. If you choose to refuse, disable, or delete these technologies, some of the functionality of the Services may no longer be available to you.
California residents are entitled once a year, free of charge, to request and obtaincertain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes in the preceding calendar year. We do not share personal information with third parties for their own direct marketing purposes.
THIRD-PARTY ADVERTISING, LINKS, AND CONTENT
Some third parties collect information about users of our Services to provide interest-based advertising on our Services and elsewhere, including across browsers and devices. These third parties may use the information they collect on our Services to make predictions about your interests in order to provide you ads (from us and other companies) across the internet. Some of these third parties may participate in an industry organization that gives users the opportunity to opt out of receiving ads that are tailored based on your online activities. Due to differences between using websites on mobile devices, you may need to take additional steps to disable targeted ad technologies. Many mobile devices allow you to opt out of targeted advertising.
To opt out of interest-based advertising across browsers and devices from companies that participate in the Digital Advertising Alliance or Network Advertising Initiative opt-out programs, please visit their respective websites.You may also be able to opt out of interest-based advertising through the settings within your mobile device, but your opt-out choice may apply only to the browser or device you are using when you opt out, so you should opt out on each of your browsers and devices if you want to disable all cross-device linking for interest-based advertising. If you opt out, you will still receive ads but they may not be as relevant to you and your interests, and your experience on our Services may be degraded.
Do-Not-Track Signals and Similar Mechanisms. Some web browsers transmit “do-not-track” signals to websites. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.
We do not knowingly allow individuals under the age of 18 to create accounts that allow access to our Services.